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AARP's Digital Health Initiative Project

Stephanie Baum writes, “The work to initiate the AARP’s digital health initiative Project Catalyst to set up a way for seniors to roadtest wearables and apps in a series of studies was a year in the making. It evolved from the AARP’s Health Innovation@50+ LivePitch challenges in which entrepreneurs pitch products aimed at the needs of AARP members aged 50 and older.